Wednesday, 31 March 2010, 10:10

Tips for making the right promotional choice

So what's interesting about the promotional merchandise industry?

One interesting reason is due to the wide and diverse range of promotional products around. From USB's, keyrings and lanyards to Rubik's cubes, hats and helmets. There is such a wide choice to choose from with many hundreds of promotional items suppliers in the UK. With such a large choice sometimes it may seem a little daunting to make a start when selecting your perfect promotional gift.

Therefore, to help you in this process Promotional-Merchandise.org.uk is evolving with new easy to use site features. New features include an improved product search facility which makes it even easier to find specific and related products (see (*A) below in the Appendix for examples). We have also added a new user navigation bar on the left hand side of the site (*B). Found on every page, users can move quickly and easily between highly sort after promotional products form carrier bags to wristbands. We have also centralised the site to improve the appearance when browsing. We are also looking into highlighting seasonal products, seasonal promotional trends and new innovative products. This will keep you informed and at the forefront of new promotional ideas. We are also looking at adding even more features to the site in the future to continually improve your promotional journey and experience! As making the right promotional choice is an important issue to you it is also an important issue to us to help you find it.

Tip: Aim to choose a promotional item that is tailored to the interests of the intended recipient. This will help strengthen your brand, awareness and loyalty.

Something a little different: Consider being creative with your ideas. If you want to try out something new and away from the norm, consider more unusual and innovative promotional gifts such as a cycle helmet or hard hat, bookends, air fresheners or soaps for your customer. Not every customer wants to keep receiving promotional pens so seize the opportunity to offer an original and innovative product!