BPMA Patrons Dinner
Posted in Industry News
on Wed 24 June 2009
The BPMA's continued support through both the supplier and distributor sectors was the focus of this year's Patrons Dinner held recently at the House of Commons.
The Chairperson of the BPMA, Gill Thorpe, addressed the subject of how to build on the success of last year's initiative, when the BPMA appointed four Vice Presidents, two for supplier members and two for distributor members.
The Patrons also discussed the need and benefits of continuing the education programme and the fact that research was needed to demonstrate to end users the benefits of promotional merchandise in the overall marketing mix.
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