Partner News – Promotional Marketing Exhibition Update

With 147 exhibitors already booked (representing 72% of the overall floor space), plans for the Promotional Marketing Exhibition2007 are proceeding well.

Promotional-merchandise will have a stand and will be making an Award for the best exhibitor website, with those on the Promotional-merchandise database being asked to vote. The final judging will take place at the exhibition. More news elsewhere on this.

Exhibitor News

Re-bookings include – Business Baubles, Filofax Group, Marks & Spencer, Marriott Individual Incentives, Russ Berrie, Prodir, MRS Web Solutions, Sanford UK, Groovy Chocolate, Non-Stop Promotions & Marketing, Pace Network, Wallace Cameron Group, MaCookie, Product Warehouse and Kingfisher Gift Vouchers, Diss Promotional Services Limited, Podium Rewards, Prodir and Oldeani.

First time exhibitors include – Debenhams, United Kingdom Import Corporation Limited and Europa Watch & Design, Nauticalia, Print Run, Oxyfit, Systemcare Products, Logo X and Goldas.

Important industry organisations: The British Promotional Merchandise Association (BPMA), Institute of Sales Promotion (ISP) and the The Va (Voucher Association), have pledged their support to the show.

The programme for the interactive seminar is almost complete with many industry gurus offering advice and the opportunity for debate and discussions with top-level practitioners.

New Initiatives
Among the many new initiatives for the 2007 event is the Promotional Marketing Exhibition Clubcard. The Clubcard is a slick, plastic swipecard, produced by exhibitor, Nite Crest. Housed in an innovative carrier which will also include a floorplan and other vital information, the carrier will be supplied by exhibitor, Kyp Systems. The Clubcard offers pre-registered visitors a number of benefits designed to reflect the diverse visitor portfolio of promotional buyers from the public and private sector.

Benefits include:
· Fast track entry,
· Free cup of tea or coffee (sponsored by the Institute of Sales Promotion),
· Dedicated seat for any seminar module,
· A Jongleurs card offering unlimited 2 for 1 entry for a year, courtesy of TLC Marketing Worldwide,
· A cute mobile shammy from Adogo Ltd.,
· '3 for the price of 2' database information from Target Response,
· A Mopod, a fun mobile phone companion, from the Monster Factory, which flashes and spins when you have a call or text,
· A cute box containing four delicious Belgian chocolates from Sweet Temptations,
· A surprise goody bag from Initial Incentive,
· Collect a promotional code which gives show visitors a 10% discount for online orders received post-show,
· Nite Crest are holding a prize draw to win a UK weekend away.

For further information or to pre-register and receive your Promotional Marketing Visitor Clubcard visit www.promotionalmarketingexhibition.co.uk

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