TUI UK appoints BrandInc

TUI UK, parent company of Thomson and First Choice, has appointed branding agency BrandInc to create, design and manufacture a completely new collection of branded promotional merchandise for its Summer 2010 consumer promotions.

BrandInc will produce dedicated promotional merchandise for each of TUI UK’s leading holiday brands – including Thomson, First Choice and Simply Travel.

There will be a shift in the focus of producing materials that are primarily used during customers’ holidays to materials that will be used on their return home, which will add value to the items and increase brand awareness to a wider market. Promotional merchandise will include children’s T-shirts, polo shirts and caps.

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