GEIGERBTC NOW KNOWN AS GEIGER
UK arm of promotional product leader present updated name to ‘strengthen position as a global industry leader’
GeigerBTC , leading UK promotional products distributor announce that from Tuesday, October 6th they will now be known as Geiger. It is an exciting next step for a company with over 40 years of experience at the top of its industry.
Managing Director Vicky Kinasz says “we’re delighted to take this opportunity to evolve our brand further and to realign our value proposition of the change. “Since our acquisition in
2018, our business has developed for the better every single day. You may have noticed that we’ve let go of ‘BTC’ to further integrate with our parent division.”
She continues “that doesn’t mean that we’re letting go of our heritage as there’s no substitute for experience”. “Being now known as Geiger will further strengthen our position as a global industry leader with worldwide reach, supported by market-leading standards of service and compliance.”
President and CEO Jo-an Lantz, agrees: “Our UK team has done a wonderful job of realigning their messaging and updating their visual appearance. It was a big decision, but we truly feel it was the right one. We’re just continuing to be better and stronger together.”
First formed as BTC Group back in 1977, Geiger is based in West London, UK. Since then, they have become field-leaders in branded promotional products for the EMEA market. Their acquisition in 2018 by Geiger, the world’s largest family-owned promotional products company, has allowed them to take their brand marketing vision to the next level.