Acco Brands introduce loyalty scheme for Rexel portfolio

ACCO Brands, a leading supplier of branded office products, is celebrating the 75th Anniversary of its Rexel portfolio with a dedicated loyalty scheme devised and created by multi-channel promotional strategy and shopper activation agency Blue Chip.

The scheme, named “Rexel Rewards”, will offer a variety of targeted rewards to consumers who buy any of the 300+ participating products from the Rexel range, which includes shredders, staplers and punches, as well as filing products and desktop accessories.

The scheme is targeted at office products users and buyers and will be promoted online and via distributor media, including catalogues, digital and email communications.

Customers will be able to claim Rexel Rewards by creating an online account, making a purchase from the participating products, banking their barcodes online and then selecting their reward from the web catalogue.

Chris Gaskell, senior director of channel and brand marketing at ACCO Brands (Europe, Middle East and Africa), commented: “It was important to create a long term campaign that would deliver real cut-through with our target audience. Blue Chip has taken a fresh look at how we can drive loyalty within our industry, offering generous rewards to suit all tastes.”

A dedicated website – www.relexeurope.com/rewards – will be launched where rewards cover the categories of ‘Retail Therapy’, ‘Entertainment’, ‘Health & Beauty’, ‘Food & Home’, ‘Sports’ and ‘Charities’. Specific reward options include personal shopping experiences at House of Fraser, iTunes vouchers, Tastecard memberships and thousands more.

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