BTC Group Meets Home Retail Challenge

BTC Group, a leading promotional merchandise supplier, recently took on a challenging brief from Home Retail Group – owners of the Argos and Homebase retail chains – as part of their demerger from GUS.

The brief was to source, print, package and deliver 'celebration launch packs' to 51,000 Home Retail group employees across 1,500 locations within a very tight deadline. The project included collating different sized packs containing varying amounts of balloons, posters, sweets, mint cards and Parker pens and a special 'demerger day DVD' with a message from the chief executive.

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