Christmas Is Coming – Oh Yes It Is!

on Tue 15 August 2006

I know it's only August, but the high street is already showing signs that Christmas is coming. That also means that the pantomime season is almost here again. Oh yes it is!

However, I'm not just referring to theatrical comedies, but also to the pantomimes that take place within companies as the season of goodwill approaches. You know the ones (oh, yes you do!) – they are more farce than a comedy, many have tragic endings involving inappropriate gifts arriving late due to lack of planning. The plot goes something like this:

August scene: "Selfridges has just launched its Christmas display. How ridiculous! How can people even begin to think about Christmas when it's so hot?"

September scene: "The trade e-newsletters and magazines are full of articles about Christmas products. I suppose we should be thinking about gifts for clients and rewards for staff. Put it on the 'to do' list."

November scene: "Christmas card catalogues keep appearing in the mail. What did we do for Christmas last year? Someone dig out the file!"

December scene – panic takes hold: "Shock horror! Only 10 more days til last posting dates for Christmas. Has anyone ordered the Christmas corporate gifts yet? We've been talking about it for months. Oh, well just do what we did last year again, I suppose."

The result of this scenario is the waste of an excellent opportunity to reward loyal customers and staff, and to create stronger bonds with them by giving them a gift that will remind them of your company and its products or services all the year round.

Those reading this will be well aware of the many products on offer in the promotional sector and the advice that's available from the knowledgeable suppliers in the industry.

So, to avoid the above scenario, and the panic buying that goes with it, NOW is the time to take action. This site is teaming with gifts that are eminently suitable for Christmas. But, before you do decide, see our Top 10 Tips on Corporate Christmas Gifts.

Oh …. and don't forget to organise the Christmas party too!

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