Diamonds May Be A Girl’s Best Friend

on Tue 23 January 2007

.....but Champagne, chocolate, perfume and gold also make excellent promotional Valentine's and Easter gifts.

We all think about giving gifts to clients and staff at Christmas, but there are other times when a 'thank you', 'well done' or just a 'remember me' business gift can be sent, and the imminent Valentine's Day and Easter offer perfect opportunities.

Many offices were inundated with business gifts at Christmas, so your carefully chosen and exquisitely wrapped gift may have gone unnoticed. Or, shock horror, maybe you've remembered someone you should have sent a Christmas gift to … but didn't!

Well, worry not; there are plenty of Promotional Gifts on offer that are ideal for Valentine's Day or Easter.

Now, I make no apology for this feature being a bit girly, (although the men do get a look-in in the fragrance department). Many of the pre-Christmas promotional product features around were crammed with hi-tech gadgets, including LCD TV's (what woman is allowed command of remote control?), HD DVDs (ditto), MP3s, Sat Navs (scary!) and other flagrantly mannish accoutrements, so this feature is unashamedly aimed at the ladies.

For a very special gift, diamonds are a girl's best friend, and this watch from Procurement International's, Citizen Palidoro Diamond range offers classic yet elegant styling enhanced with the sparkle, brilliance and fire of a diamond case. It also features Eco-Drive, so it never needs battery replacement.

Of course, a drop of bubbly also hits the spot on Valentine's Day, but it's quickly quaffed and your message could be easily forgotten …. unless you encase your Champagne or wine in a branded bottle cooler, like this one from Big Brand China, which can be used again and again. www.bigbrandchina.com

But, back to all that glitters ….. and the most prestigious occasions demand the most special awards, such as Special EFX's Gold collection. www.awardefx.co.uk

This portfolio of sculptural aluminium awards has all been transformed into objects of golden delight by the application of a gold-plate finish. This example shows a large gold ingot award produced for Vodafone as part of a major internal recognition scheme. The awards are cut from solid aluminium using a water jet cutter before undergoing a two-stage nickel and gold plating process.

EFX obviously understand a girl's need for glitter and also supply these glamorous new Swarovski studded key rings, which are available in a range of designs including this stunning heart, ideal for Valentine's Day.

Creating a personal perfume for your Valentine is such a novel idea and fragrance for you has just gone one step further by adding your Valentine photo to the bottle, as well as your personal name to the perfume or aftershave (you see, we do think of the men too!).

The new Photo Labels are worded simply 'Created for (add your recipient's name)' and 'Created by (add your company or personal name)' plus the photograph of the giver or the receiver of the fragrance.

The whole process is really very simple thanks to the on-line fragrance creation website www.fragranceforyou.com where the visitor enters his or her lifestyle and personality details and fragrance for you create a perfume or aftershave which matches the entered details.

If you are creating a corporate fragrance to send to several or many recipients, then see our 'Top 10 Tips' this month.

Or, how about giving your team their very own Oscars? No, not glittery objects this time, but Oscars made of chocolate. GroovyChocolate supplies chocolate Oscars. Moulded from 100% Belgian chocolate, they stand 23 cm tall.

These are supplied in a decorative bag secured with a printed swing tag that can be personalised in up to four colours!

www.groovychocolate.com

And, while we are on the subject of chocolate, then here's a great little addition to Sweet Temptations' Easter offering; the Clam Pack Egg. Standing at just 145mm tall this delightful foil-wrapped chocolate Easter Egg offers a surprisingly large print area to carry a variety of promotional messages. Easter Eggs are as popular as ever and this new addition to Sweet Temptations' wealth of Easter themed confectionery can be designed in a range of finishes using digital print and cut into a variety of shapes with the appropriate tooling arrangements. www.sweettemptations.com

The only corporate Easter present I was ever given was when I managed the marketing for a garden centre. It was a garden fork to prompt me to get out in the fresh air and get acquainted with the soil … but a girl can dream!

Carole Bull
Editor

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