For selecting innovative products

by Melanie Osborne, Sales Director of Special EFX

PROFILE – Identify your target audience; ensure that innovative products are right for them

ORIGINALITY – Search the market for innovations unlikely to have been seen or given before

APPEAL – Assess the product's 'Wow' factor and its potential to excite the recipient, their colleagues and friends

FUNCTION – Steer away from gimmicks with no practical value

QUALITY – Make sure the product actually works and offers a long life

SUITABILITY – Check that the innovation is relevant to your company and its promotional message

BRANDING – Establish whether the product is actually capable of being personalised

AVAILABILITY – Check the product's availability at the time you need it

PRESENTATION – Complement the innovative nature of the chosen product with a suitably modern means of presentation

DELIVERY – Ensure that the product is appropriate for the intended route of distribution, its suitability for mailing – both home and overseas – or personal presentation and tailor delivery plans to suit

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