Incentives & Promotional Marketing – Live!

Although a new event, Incentives & Promotional Marketing – Live! (I&PM – Live!) fits into an established Autumn slot in the promotional marketing calendar and with its cutting edge workshop, seminar and conference content, alongside an exhibition featuring an exciting cross section of the latest products and services, it looks set to become a landmark event.

Incentives & Promotional Marketing – Live! is supported by the Institute of Promotional Marketing (formerly the ISP), the DMA and the UKGCVA (UK Gift Card & Voucher Association) and endorsed by the bpma. The bpma will be holding its AGM in the show’s Marketing Theatre at 4.45pm on Tuesday 21 September, so make a diary date NOW if you are a member. (Entry will be via the show’s main entrance so pre-register now for hassle free access at www.ipm-live.co.uk)

 

With major names taking part, including Russ Berrie, GroovyChocolate, Oldeani (see watch pic) TLC, Crazy Bags, Drakes Distribution, Eco Incentives, Inameit, Prodir, Tomato Source and Sunray Imports, plus all those mentioned below, the NEC has to be the place to update on all the latest in the world of promotional merchandise for the now fast-approaching Christmas period and for planning for 2011.

 

New Product Zone

A feature of particular interest to Promo e-News readers will be the ‘New Product Zone’, sponsored by promotional-merchandise.org.uk, where visitors can see all the latest promotional products and promotional print ideas on display (some previewed below). We can’t give away all the details of the products featured in this area, as some are under wraps until nearer the event, but we will produce another New Product Pavilion news item in mid-September to whet you appetite.

In the meantime featuring in the New Product Zone, we can tell you that Filofax (stand D39), (suppliers of those wonderful personal organisers as well as other desktop products and accessories), a licensee for the London 2012 Olympic Games, will be previewing some of these products produced for that occasion.

Brand new for Christmas 2010 – business baubles (F37) has teamed up with Swarovski to bring you Swarovski Crystal Crown baubles – a luxury addition to the ever-popular range of personalised baubles brought to you by award winning business baubles.

 

 

93 Red (Stand D1) is showcasing LightSpeed, an exclusive digital signage product that will transform the way you talk to your customers, clients and employees. LightSpeed allows you to broadcast everything from marketing messages to news bulletins to an unlimited number of HD screens in as many locations as you want, instantly, from a single location

 

Ocean Pearl (D41) will be showing its Treemendous  greetings card which contains a living tree sapling and won the ‘Eco Gift of the Year’ Award 2010 at the to recent Harrogate Home and Gift.

 

 

The gadget suppliers, Print Run (C16a), is launching a stunning set at the show comprising of its proven Pokket Mouse and the versatile Podium Hub, packed together in a black acrylic gift box. Both items are available in standard colours of black, white, blue, green or orange, however on quantities of 500 or over they can be pantone matched with a selection of coloured lights too! The Pokket Mouse is an ultra slim mouse with LED lights that lights up the branding; the Podium Hub has 3 x USB ports and multifunctional card readers with an LED light which highlights a logo.

The final product from the New Product Zone featured here today is the ‘PakaMap’ range of products from Clinical Print Finishers (C2a), but don’t forget; there will be further updates on the site before the show. The PakaMap range is produced totally from polypropelene and is 100% recyclable.  These pocket information guides are waterproof and tear resistant giving the customer a product with high retention value.

 

Workshops, Seminars and Conferences

Of course, all these wonderful products are just part of the whole marketing mix and the educational content of I&PM will ensure that you know how to use these products to their best advantage.

There will be free to attend, all-day, everyday workshops on Quark and Adobe presented by Academy Class.

The Keynote Speaker in I&PM’s dedicated seminar theatre is Alex Payne of bing who will discuss ‘the rebrand – market positioning in a competitive market’.

Gordon Glenister, Director General of the bpma will speak on ’21 Ideas to use the Hottest New Products from the Promotional Industry’ and Random House, will present ‘Harness the Power of Books for your Brand.’

On Day 2, Ed Gray from VCG will tell you how to ‘Take the financial risk out of Promotional Campaigns’.

There are also two major conferences taking place alongside the exhibition: Mobile Marketing – organised by the IPM (formerly ISP) and 20:20 Vision, Today, Tomorrow and the Next 10 Years organised by the Direct Marketing Association.

Seats for the seminars can be booked once you have pre-registered at www.ipm-live.co.uk and you will also find further conference information on the site.

 

Exhibitors

 

Procurement International (E69) (in association with SONY), will be showcasing the Autumn/Winter Sony range and demonstrating Procurement’s Impro web services solution, designed to streamline the process of content-managed merchandise awards catalogues. Every visitor to the Procurement stand will be entered into a free prize draw for a Sony e-reader.

 

 

 

The Terminic stand (C19) is going to be full of examples of ‘3 to 4 months to view’ wall and desk calendars.  The staff will be giving away information about products in the form of a leaflet, along with either a pen or mouse mat, plus an example of one of its calendars.

MRS Web Solutions (D33) has worked with organisers, Waypoint, on the I&PM website and are excited about joining the exhibition to demonstrate web design and database services to the wider Incentives and Promotional Marketing arena. 

Random House, one of the biggest publishers in the UK, and home of Dan Brown, Alan Titchmarsh, Dawn French, Sophie Kinsella, Nigella Lawson, Delia Smith, Jacqueline Wilson, Time Out books, and BBC Books, will be showcasing its books on stand C22.

Electric Promotions Ltd (C18a) offers electrical products at trade prices for staff motivation, loyalty and reward purposes and offer dedicated account manager to ensure the smooth running of all promotions.

Visitor Incentives – a chance to win £000s

Visitors to the show have the opportunity to see some fantastic promotions in action and win great prizes from at least three exhibitors.

Visit the P&MM stand to win a prize worth up to £50k in the Safecracker Challenge, an exciting on-stand attraction (stand B6). Visitors simply enter their chosen 6-digit code to find out if they have won a dream prize.

Also, every day of the show, there will be 3 events (morning/lunch/afternoon) at the VCG central stand (B10) where one lucky visitor chosen randomly could win £10,000, making a total of £60,000 prize money in that particular pot.

Among the many other show offers and incentives, New Look (C15) has £2,000 worth of prizes to be won over the 2 days by ‘playing’ the ‘voucher vortex’! 

Promotional-merchandise.org.uk at I&PM

Of course, being at the forefront of the promotions industry, Promotional-merchandise.org.uk will have a prominent stand (A10), right at the front of the show. So come along and meet Paul Sung, Sales Director and find out about all the latest developments to the site that will help you source or sell promotional products in this fast moving industry.

Incentives & Promotional Marketing – Live! is co-located and co-organised with Print for Business – Live! in Hall 7 at the NEC. This show offers a wealth of print related exhibitors and information. Visit www.p4b-live.co.uk for further information.

If you’ve still got some time left at the end of your visit you can always make use of it by popping next door to Event UK to source your venue, catering and entertainment for your next event.

One ticket admits you to all three events.

Visit www.ipm-live.com to register or follow updates for the show on Twitter  http://twitter.com/IPMLive, and LinkedIn – http://www.linkedin.com/groups?mostPopular=&gid=3198814 on or Facebook.

 

Carole Bull

Editor

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