Innovation

Innovation is at the heart of the promotions industry, so where better to look for innovative products? However, the products themselves don't necessarily need to be new, they can be tried and tested products used in an innovative way as highlighted below.

One thing I love about this industry is its capacity to be adventurous and try anything, so my vote for innovation this month goes to Eco Incentives (www.ecoincentives.com) who exhibited fresh fruit with laser engraving carrying company logos at the National Incentive Show in September. This product also ticks all the boxes for the eco aware, being ecologically sound and environmentally friendly.

There are lots more, conventional, yet innovative products on the market (see article) However, before you set off to seek the innovative product that you will adorn with your logo, do take a look at our Top 10 Tips from Melanie Osborne, Sales Director of Special EFX.

Carole Bull, Editor

Share this page