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Marketing Week Live commences this week

Posted in Editors Column on Mon 23 Jun 2014

Marketing Week Live opens its doors this week, on 25th - 26th June at Olympia Grand, London. The show has a brand new, integrated experience format that is designed to help accelerate businesses’ marketing plans and individuals’ careers. There are four major zones, Understand, Engage, Convert and Experience, as well as a major feature on branded promotional products, presented together with the BPMA – Personality.

Marketing Week Live’s Personality feature, formally known as the Promotional Merchandise Zone, will demonstrate how to successfully integrate promotional merchandise into marketing strategies to help drive brand recall and generate leads. The feature is run in partnership with the British Promotional Merchandise Association (BPMA), one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products.

The Personality attraction will be displaying new ideas, great designs and innovative and fun ways to get brands into people’s hands and hearts. Experts and exhibitors will be on hand to show visitors exciting and cost-effective solutions for successfully integrating promotional merchandise into marketing strategies.

With exhibitors including the BPMA, BTC Group, Sweet Temptations, Cartamundi, Falcon Promotions, Prodir Ltd and Redbows Ltd among others, it is sure to be an exciting event. The show promises to leave you with plenty of ideas, inspiration, tools, tactics and potential partners.

Marketing Week Live, organised by Centaur Media, is a pivotal event in the marketer’s calendar. The event challenges the traditional show format, putting exhibitors in the spotlight and ensuring visitors find the right solutions for their campaigns. Because of their approach the team behind Marketing Week Live were awarded The Association Event Organisers (AEO) Excellence Award for Innovation in 2013. Click here to register to visit the event for free.

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