Promotional Marketing Exhibition Update

Promotional Marketing Exhibition – Olympia – London – 17–19 April 2007

With two months to go until the only London show dedicated to the promotions industry, Volume Exhibitions Limited, organisers of the Promotional Marketing Exhibition, have announced that the show is already 80% sold with 170 exhibitors now on the floorplan.

Entry to the show is free and you can pre-register at www.eventcommunity.co.uk/registration/pm04t7_show.asp

The exhibition enjoys the support of the important industry organisations: The British Promotional Merchandise Association (BPMA), Institute of Sales Promotion (ISP) and The Va (Voucher Association).

Among the latest to sign are House of Fraser Business Gifts, All Things Cling, Intercard Ltd and Chocmotif. They join exhibitors including Debenhams, Business Baubles, Filofax Group, Marks & Spencer, Marriott Individual Incentives, Russ Berrie, Prodir, Sanford UK, GroovyChocolate, Non-Stop Promotions & Marketing, Pace Network, Wallace Cameron Group, Product Warehouse, PIMS-SCA, Diss Promotional Services Limited, Podium Rewards, Procurement, Leisure Vouchers, Kyp Systems and Oldeani. See Full exhibitor List

European Exhibitors
With a whole module of the dynamic seminar programme devoted to Europe and a selection of exhibitors from mainland Europe, the Promotional Marketing Exhibition will surely have European flavour for the 2007 event.

There are nine exhibitors from mainland Europe showcasing a variety of goods including jewellery, electronic equipment, textiles, pens, cookies and magnetic items. The European companies that have re-booked are Amisco Group, Adam Sikorski – Poland, Ear bag AB – Sweden, MaCookie – Denmark and Universal Spa – Italy with new bookings coming from Eskesen A/S – Denmark, Goldas – Turkey, Pixika – France and Publicity World Spain, S.L. – Spain (further details follow).

Seminar Programme
Following the success of the interactive seminar programme at the 2006 event, the Promotional Marketing Exhibition 2007 will include a powerful and interactive programme designed to be informative and educational, but also to provoke debate among industry leaders.

The Seminar Programme is as follows:

Tuesday 17 April
11.30am The Best Sales Promotion Ever
A presentation by the winner of this Haymarket poll, followed by lively debate
chaired by Bhavna Mistry, Editor of Promotions & Incentives magazine.

1.00pm BPMA Seminar – How to Buy Goods Successfully and Win Tenders
Come and join the lively debate and learn from the panel of experts. They will include a representative from the Olympic Delivery Authority, Supply London and the Chartered Institute of Purchasing and Supply as well as Gill Thorpe, a Board Director from the BPMA. David Lebond, Chairman of the BPMA is the mediator.

2.30pm Europe – One EU – Multiple Rules!
Presenters include:
Jeremy Stern, Managing Director, PromoVeritas Ltd
Daniel Gillborn, Deputy Director – Awards, Grass Roots and
Edwin Mutton, Director-General, Institute of Sales Promotion

Wednesday 18 April
11.30am Hidden Heros
Find out how the promotional marketing support and logistics companies are working behind the scenes to keep pace with changing methods and new technology and media.
Presenters include:
Stewart Oxley, Sales Director, Diss Promotional Services
Becky Munday, CEO, Mando Brand Assurance
Mediator – Peter Kerr, Managing Director, MRM, immediate past Chairman of the ISP.

1.00pm Vouchers & Gift Cards – I've Heard It All Before
Have you? Join a panel of experts from The Va (Voucher Association) to see how you can embrace all that's new in vouchers and gift cards, maximising your employee reward program

2.30pm What Promotional Marketing Has Done For The Brands
Speakers will share information on which methods have worked for them, the impact they have had, as well as what they would not repeat and what they have learnt.
Martin Babbage – OKI, plus others tbc.
Mediator – Clive Mishon, Chairman, ISP

Thursday 19 April
11.30am I Want to Work for that Company!
Panelists from the industry will debate staff incentives and motivation schemes that attract and keep good people, and what it takes to ensure return on the investment.
Mediator – Mark Ludmon, Editor, Incentive & Motivation

For further information or to pre-register and receive your Promotional Marketing Visitor Clubcard visit www.promotionalmarketingexhibition.co.uk

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