Sourcing Digital Products

There is no doubt that a big growth area in promotional merchandising are IT products. Here, Dave Flack, marketing director of Catalus, the supplier of digital memory products, digital devices and industrial based systems, gives his Top Ten Tips for sourcing new technology.

Consider which factors will drive your choice of digital product. Are you interested in price, durability, functionality, capacity or design?

Before placing an order with a supplier always request to see samples. Although on paper a product may look good, it may not always meet expectations when it arrives.

Quiz the supplier on the product's application. What is marketed as a memory card for a digital camera, for example, is likely to be compatible with mobile phone handsets and MP3 players.

When negotiating price and quantity, get estimates from at least three suppliers and make like-for-like comparisons.

If your order is on-going, quiz your potential supplier on their record for continuity of supply. The supplier may be able to offer a guarantee on this or options for similar alternative products, should the supply of the initial choice cease.

If you are looking for a particular product which does not appear in your supplier's catalogue or website, enquire as to whether it can be sourced. Suppliers often have access to a far broader range of products than those they actively market.

Ask colleagues and friends for their recommendation. Third party recommendations are likely to be the most objective.

Always ensure that you give the supplier a lead time and a definitive delivery. Don't assume the supplier will know your deadline.

Consider the user. A product that may appeal to one user may not have the same appeal to another user. Sometimes opting for a less technical product will have more appeal to your target market.

Prices for digital products continually fluctuate. If you have an old quote for a product always ask for a new one as you maybe able to make some savings.

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