Successful launch

Following the successful launch of The Promotional Marketing Exhibition at The Barbican, London, 21-23 March 2006, the organisers are delighted with the high quality of buyers attracted to the event. As a result of the overwhelming, positive and constructive feedback at the show, Volume Exhibitions is assessing the response from exhibitors, visitors and the important industry organisations, in order to plan new initiatives to propel the show into the No.1 slot in the industry. "We knew the industry wanted a spring exhibition in London and now, with the feedback from our launch show, we are ready to develop the format to capitalise on the response," says Volume chairman, Ian Allchild. "We are listening intently to the advice, much of which echoes our own future plans, and will shortly be announcing new initiatives to consolidate the show's unique position and broaden its appeal."

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