Top 10 Tips on Calendars and Diaries

By Pat Burrell, Director, Promotional Solutions

1. Order as early in the year as possible, that way you get the best choice as popular titles do sell out.
2. If a bespoke calendar is required this needs to be designed very early in the year.
3. When choosing a calendar think of your customers' offices, is there room for a wall calendar or maybe a desk calendar is better where there is lack of space.
4. When choosing a calendar format consider the writing space available? Would your customers prefer one with writing space or not?
5. When choosing a diary think about whether a desk or pocket type is best for your target market. Are they office bound where a desk diary would be best, or on the move, in which case a pocket diary would suit.
6. When you have decided on a pocket or desk, consider the best page layout. Week to view or page a day. What will you clients prefer?
7. For branding of calendars and diaries always send the best quality artwork possible; the better the artwork the better the result.
8. Ordering early also ensures you get delivery when you would like it, very important if you prefer your sales staff to deliver the items by hand or if you need to send items abroad.
9. Remember everyone uses a calendar or a diary every day; they are one of the best forms of year-round promotion.
10. Finally, I know I advised early ordering, but there is still time …..
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