Increase brand awareness with promotional merchandise and social media

There are many integrated marketing campaigns using social media these days, and for good reason. Social media can reach millions of people all around the world. Companies are using this to their advantage, to grow their own followers and to get their brand seen. By adding a promotional merchandise element you could also take advantage of the public’s love of a freebie and increase the odds of people wanting to talk about your company.

The benefits of marketing via social media are not limited to reach. As well as providing a way for your business to build relationships with peers, customers and potential consumers, you can show your personality, personalise your brand and spread your message in a relaxed and conversational way. Promotional products can act as the perfect accompaniment to a social media campaign as they can help to solidify relationships with customers, show your brand personality and increase your company’s visibility.

If you are looking for a simple way to increase your followers without incurring much cost, offer an incentive to get new people following and liking your page. Providing a small and affordable branded product for new followers, retweets, or likes will quickly increase your reach as well as building a relationship with your new potential consumers straight away.

Another great use of branded products on social media is to encourage users to spread your message for you. User generated content is a win-win for customers and brands, as brands will get more awareness, exposure, and impressions while customers get their voices heard. By encouraging others to talk about your company to their friends and followers you could increase your visibility and brand awareness tenfold.

This strategy is quite simple to implement. Provide your target group with a useful, quirky or fun branded product and offer them a reward for posting an image of them using/wearing the product on their social media channels tagging your company. The reward could be in the form of entry into a competition, or even better, a discount code that would encourage them to purchase from you or use your service.

Always important when choosing promotional merchandise is to get a useful product that is tailored to your target audience. If you can, choose something fun and quirky that will really make your brand stand out so that people will be much more likely to want to post about it. Including your social media details on the promotional product will make it easier for people to find your account and tag you in their posts.

Many marketers will now be looking ahead to their winter and Christmas promotional campaigns. The festive season is a great time for sending out promotional gifts and offers the perfect opportunity to try incorporating a fun social media campaign as well. Whether you use novelty Christmas jumpers, branded Santa hats or a classy Christmas hamper, remember to have fun with it and you can be sure that people will have fun sharing it via social media.

If you require any promotional products for upcoming campaigns or Christmas gifts, fill out our free Quick Quotes form today and receive details and quotes from leading UK suppliers of promotional merchandise.

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