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The hot promotional products for summer 2015

Posted in Editors Column on Tue 28 Apr 2015

The onset of warmer weather and longer days offers the chance for businesses to benefit from an increase in positive feelings that occurs at this time of year. Many companies will run marketing campaigns that coincide with outdoor events, festivals and summer activities for that very reason.

This year once again sees many large brands sponsoring major sporting events, as it increases their exposure to a specific demographic and they can capitalise on the association with a popular team or event.

Tsingtao, a popular beer brand, is the official factory team for prestigious Italian motorbike manufacturer MV Agusta at the 2015 British Superbikes Championship and will be supporting the sponsorship with posters, billboards and adverts as well as point of sale kits, promotions and competitions.

Mars Chocolate UK is once again teaming up with the England Football team, offering the chance for consumers to win an exclusive-design England football in its ‘Win 1 of 1 million’ on-pack promotion.

Volvic are in their second year of a three-year sponsorship deal with Tough Mudder and have launched an ‘Unbottle your Unstoppable’ on-pack promotion offering the chance to win adventure holidays and Tough Mudder Prize Packs.

And this was the sixth successive year of the Virgin Money London Marathon sponsorship, which saw a two-stage brand experience, with an expert corner giving runners tips for the race and the Virgin Money Stage which had a packed programme of entertainment and interviews with sporting greats.

To get in on the sporting action, promotional products to consider are wearables like branded sports monitors or handy smartphone armbands and safety light armbands. Sports water bottles are always popular, as are t-shirts and polo shirts. If you are concentrating on a specific sport or activity there are plenty of suitable products, from branded yoga blocks or mats, to printed golf or tennis balls.

A useful and fun product that is non-sport related and guaranteed to be seen out and about over the summer months is the branded selfie stick. The selfie craze is huge and continues to grow. Giving promotional selfie sticks out to your customers will ensure your logo is seen on holidays and nights out, at festivals, events and famous landmarks… just about anywhere really.

If you would like to advertise your brand to festival goers, FieldCandy’s fully customisable Festival Explorer tent could be just the thing for you. The 2 to 3 person tent comes in a variety of design options and was recently featured in The Sunday Times.

These are just a few of a huge number of promotional products that can be used in your summer marketing campaign so it’s time to think big, think unique and think about your audience. Submit a quote request via our Free Quick Quotes board to get prices on branded products today.