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Tips for ordering Christmas promotional items

Posted in Editors Column on Tue 18 Sep 2012

As we mentioned in our trends mailer sent out last week, which gives you an idea of what is currently popular in the industry and what new trends are being seen, we are seeing an increase in quote requests for Christmas related products.

It may seem early to be thinking of ordering Christmas giveaways but now is the best time to start making your enquiries. It allows you plenty of time to consider different options (suppliers may often have ideas that you haven’t thought of), to check samples and mock ups and to receive delivery of the items with time to spare, which is especially important if you need to mail them on to your customer base. It’s also a very busy time for suppliers so ordering in good time ensures you will avoid disappointment.

Choosing the right corporate Christmas gift, whether it’s for your best customers, prospects or staff, is essential because the gift says so much about the giver. Decide what you want to achieve from giving this gift; whether you wish to extend a personal thank you, bring a smile to someone’s face or give a gift that will be a long-lasting reminder of your business. Having this in mind will help you choose an appropriate item or help your supplier offer suitable suggestions.

Take time to think about the individual and make sure you know them well enough to avoid sending them anything that will offend them. If you are unsure whether to order a Christmas promotional item because some of your recipients are of non-Christian faiths, speak to your supplier; even items like advent calendars can be printed to reflect other faiths or as holiday calendars with no religious connotations.

Food is one of the most well received gifts at Christmas. If you are considering ordering advent calendars, having a fully personalised calendar is really inexpensive and a full colour design can be printed on as few as 100 calendars. It is also easy to add an individual’s name to promotional chocolate gifts making the item so much more personal without adding much to the cost. Personalisation is vital when it comes to Christmas gifts. Whatever you choose will increase in sentimental value if you include the recipient’s name. Do make sure, however, that any chocolate gifts you order are made in the UK to ensure good tasting, quality, chocolate.

Christmas is one time of the year when businesses do splash out on promotional items and the presentation is paramount. To make your promotional gift stand out, consider adding a few luxury accessories like bespoke boxes, extra tags, ribbons and wrapping. Just these little extras can really enhance the experience of receiving a gift, after all, who doesn’t enjoy the process of unwrapping a present!

There are so many weird and wonderful options for Christmas giveaways so don’t be afraid to opt for an unusual item. Unusual items will get you noticed and ensure you are remembered. Ask your supplier for details of the latest Christmas gifts. They will be able to provide you with plenty of options or solutions that ensure you choose an appropriate gift that sends the right message.

If at all possible, give your corporate gift in person. It will have a bigger impact and will convey just how much the relationship is appreciated.

If you would like to get your enquiries for promotional items started, simply fill in our free Quick Quotes form to receive quotes from three leading UK suppliers all in one go.

Lauren Cayless White,
Editor

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