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Editors Column

The Green Theme

Posted on Mon 23 Mar 2009

It appears we are right on-trend with our feature on eco friendly products this month where we advise buyers to beware of ‘greenwash’. The all ...

The Message is Getting Through

Posted on Tue 24 Feb 2009

In a recent column I advised and urged suppliers to promote themselves in these testing times. I don’t know whether it was that message ...

Best Foot Forward

Posted on Tue 27 Jan 2009

I know … it’s official … we are in a recession. But this is an industry that gets going, when the going gets tough and we ...

Good News

Posted on Tue 16 Dec 2008

With the current doom and gloom in the economy (and the weather), it’s nice to end this year’s newsletters on an upbeat note....

GETTING THE MESSAGE ACROSS

Posted on Fri 28 Nov 2008

Last month I urged suppliers to keep promoting themselves, as there is business out there and those who keep their names in front of the ...

Down, But Certainly Not Out

Posted on Wed 29 Oct 2008

As Annie Swift, CEO of the ISP, tells us in her interview this month that the IPA’s Bellwether report states that sales promotion budgets, ...

GOOD VIBRATIONS

Posted on Tue 23 Sep 2008

I haven’t seen the official figures yet (no criticism intended, it’s 9am on the day following the show) but my impression of this ...

The Feel-Good Factor

Posted on Wed 27 Aug 2008

So, here we all are; basking in the reflected glory of our triumphant athletes recently returned from the Olympics in China!Nineteen gold medals is ...

Slapped Wrists for Wimbledon … and more

Posted on Mon 28 Jul 2008

As I mentioned in a recent Promo e-New article, I went to Wimbledon for the tennis tournament and hoped to see some promotional products in ...

A PRIME EXAMPLE – check your supply chain

Posted on Wed 25 Jun 2008

Those of you in the promotional world who have followed the Primark debacle regarding the alleged use of child labour will know that checking the ...