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Alligators, Calendars, Crystal Balls and Dragons
Last month’s most clicked upon item in the newsletter was an umbrella a sad reflection of our summer weather. But the reason I’m ...
The Great Logo Debate
Love it or hate it, the 2012 Olympic logo is here to stay.Isn’t it just typical? Seldom does the work of the marketing community ...
Give It Some Thought …. and Talk To the Experts
Writing this month’s feature reminded me of the fact that whether you are giving a single promotional gift or reward, or planning a whole ...
Enthusiasm – the Essence of This Industry
No one can deny the enthusiasm of members of the promotions industry and this enthusiasm, along with boundless energy, was much in evidence in many ...
Smile Please – Get the Picture?
They say a picture is worth a thousand words. Well some of the pics we receive here leave us speechless. I always shudder when I ...
Q. What’s green and brown and shiny too! A. Recycled products in the promotions
Writing about recycled and eco-friendly promotional products for this month’s feature set me thinking – will this be a category all on its own in ...
Carrying on Communicating
Carrying on from my December Ed's column on communicating - apparently I haven't been doing enough of it.I had completely ignored the Blog ...
Communication
What is the newsletter and website all about? It’s about bringing the industry together. It’s about offering buyers the opportunity to buy and ...
Prize Winners, Plastics and Percentages
First of all, many thanks to all those who took part in our recent online survey. The information we obtained will be used to continue ...
Innovation
Innovation is at the heart of the promotions industry, so where better to look for innovative products? However, the products themselves don’t necessarily need ...
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